Just Trust Me…
Posted on November 5th, 2009 by Cynthia D'Amour
Next!
Got an email promotion for a webinar.
- Offered by an association I belong to.
- 90-minutes long.
- Almost $200 to attend.
Hmmm…
- The headline grabbed me.
- The program description spoke my language.
- I was intrigued.
The speaker was…
- Unknown.
- Not as in not famous.
- As in not listed.
What am I supposed to do?
- Trust them to have someone fantastic?
- Competent?
- A canned program?
Is this webinar is worth $200?
- A marketer wrote the description.
- Will the speaker deliver?
- It matters at this price.
No speaker named was a deal breaker for me.
- I can’t trust I’ll be blown away.
- Learn what I need.
- Bummer!
Attending was a no-brainer - if I knew I’d get what they promised.
Makes me think of chapter leaders…do you lose attendance at events by not giving enough information?
Filed under: Magic Meetings, Savvy Leadership
Kind of crazy to write such a convincing description without telling you what the main entree is going to be? One of the association I belong to drives me nuts. They promote all kinds of webinars, but don’t tell you the price. I have to click to register to do that. Why?
The other thing that bugs me is the association that continues to market to me after I already said YES. Technology has come way too far, to not be able to get this one right.
Some associations don’t realize that they lose loyalty and ultimately members over stupid hygiene issues like these.
Hope they fill in the blanks for ya!