You Left My Heart on the Cutting Room Floor

   Bad move!

Got an email from an organization I belong to.

  • A fundraising appeal.
  • Tells me all the things we are selling.
  • And hopes they can count on my support.

The email…

  • Gives me deadlines.
  • Urges me to sell to anyone with a pulse.
  • Thanks me for my time and effort.

Where is the appeal to my heart?

  • Totally missing.
  • This group does amazing work in the community.
  • Funded in large part by the above efforts.

There was not a word…

  • Of the difference we’ll be making.
  • The kids who will get a chance.
  • The lives that will be changed.

When I give money I want it to matter.

  • I don’t care about goals.
  • I don’t care about the products sold.
  • (I’d rather cut a check than get more of the same stuff I’ve had to buy for years.)

Not feeling inspired to put on my selling hat - maybe next year?

Makes me think about chapter leaders…do your members know why what you are asking them to do matters?

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©2007-2011 by Cynthia D'Amour. All rights reserved.