Time is Money
Posted on October 23rd, 2009 by Cynthia D'Amour
This was not free.
Saw a resource promoted on a listserv.
- A “free” collection of direct mail samples.
- With commentary.
- Just click here.
I love to study direct mail stuff.
- It’s an art and science.
- My record to date is 32% on a cold list.
- 2% response is considered very good.
I clicked the posted link to get the samples.
- Had to click another link.
- Gave my contact info.
- Had to wait for confirmation.
Got a confirmation email.
- Wanted permission to send PDF.
- Clicked the link.
- Sent to generic page saying I was subscribed.
Now waiting for the PDF.
- Checked spam filter.
- Invested 10 minutes clicking links and waited another 30.
- No free set yet.
Lots of food for thought…
- Is the process harder than it needs to be?
- I wanted the samples with the first click.
- Every minute that passes, I think less of him as an expert.
(Did I just get pimped for my contact info? UGH.)
Makes me think of chapter leaders…how do you manage your members’ expectations for speed?
Filed under: Board challenges
