Where’s the Love?
Totally missing.
Got a letter today from an organization we’ve belonged to since 2000.
- We used to be avid participants.
- A change in leadership diluted our connection.
- We still showed up pretty regularly for years.
Over last six months we’ve attended less frequently.
- I’ve been traveling lots.
- Usually during their meetings.
- Plus my family health issues.
Here’s the letter…
(Identifying details changed to protect the innocent - and not so smart!)
Dear Member,
One of the tasks required of us as a chapter is to annually audit our membership rolls and encourage people to actively participate as members. And so we take the time to communicate with those for whom our records show have not recently participated in our chapter.
As we were reviewing our membership files, we noticed it has been some time since you actively participated in the chapter. It is true that our record keeping is less than perfect, so we humbly apologize if you are receiving this letter in error. On the other hand, this letter comes as an invitation to be involved again in what we consider a fulfilling chapter.
We also recognize, however, there are many life circumstances that cause us to make changes in our chapter participation. Enclosed you will find a card to help us better understand your wish for membership in our chapter. We respectfully ask that you fill out the card and return it to us.
Yours Truly,
The Chapter President
Knock me over with a feather!
- This is a retention outreach?
- He doesn’t care about us.
- Just concerned about membership numbers and following rules.
Ironically James and I recently chatted about our relationship with them.
- Didn’t feel the love anymore.
- Another local chapter does fun stuff.
- Felt a touch bad about wanting to check them out…
No more. This letter is motivation to do so - sans the guilt!
Makes me think of chapter leaders…how do you show you care when regular members drop from sight?
Filed under: Keeping members
