Cynthia D’Amour on Leadership and Life

   He failed reality!

Today I got a call.

• From a man named Angel.
• Perhaps that was a sign.
• The call was going to be out of this world?

“Hello…”

• He launched into his pitch.
• His team was going to transform our government relations efforts.
• Huh?

I tried to stop him - he pressed on.

• They knew how to get members involved.
• Could build a grassroots team.
• And were ready to help me.

I talked loudly to get his attention.

• Told him I was not an association.
• His response?
• “Fine!” and then slammed the phone.

This call was bad on so many levels.

• He didn’t do research in advance.
• Didn’t ask me any questions.
• Assumed he knew the solution I needed.

Also didn’t realize I’m friends with the VP at his organization – bummer for him!

Makes me think of chapter leaders…Do you learn what prospective members specifically want before you start selling them on the value of membership?

Filed under: Recruiting New Members