I Don’t Understand…
Posted on January 9th, 2009 by Cynthia D'Amour
What they were thinking?
The North American Auto Show is coming to town.
- Big 3 goal to make their autos irresistible.
- Inspire people to buy new cars.
- And bring hope to Detroit.
The TV commercial promoting the Auto Show confuses me.
- Features local celebrities.
- Promoting attendance.
- With the people in black and white!
We are just coming off more than a year of political commercials.
- Negative ads were rampant.
- The evil contender was almost always in black and white.
- Helped project a loser or negative energy.
What was the auto show thinking?
- Several of the men look almost like zombies.
- Their eyes appear like burning coals.
The last thing the Auto Show needs is lower attendance.
- Why would they make their spokespeople look dead?
- It reflects negatively on the event.
Makes me think of chapter leaders…do you make test to make sure “creative” promotion ideas deliver their intended message to members?
Filed under: Board challenges, Getting More Members Involved
