Maximizing the Opportunity…
Posted on December 4th, 2008 by Cynthia D'Amour
On three sides of a truck.
I’ve seen trucks with advertisements on them for years.
In Ann Arbor, there’s a billboard truck.
- It has a billboard in the back.
- They drive around on busy days.
Tonight in Toledo, I saw a truck with fancy billboards.
- They were surrounded by lights.
- As if on a movie marquee.
- And then the picture rolled - showing a new advertisement.
I was intrigued.
- Squinted my eyes for a better look.
- The signs were rolling on three sides of a truck.
- Instead of sporting two ads, this truck had six.
The entrepreneur in me began to wonder…
- Were the ads cheaper because there were more?
- Or could the owner charge more because of the cool movie feel?
Sounds good to me!
- One truck.
- Same gas.
- More money generated.
Made me think of chapter leaders… how do you maximize the money making ability you already have?
Filed under: Board challenges
