Cynthia D’Amour on Leadership and Life

   I hung up.

The last thing I need is recorded spam calls from stores I shop at.

I could tell from the delay it was a recorded call…

• Would it be a celebrity asking me to write my Senator?
• Another great deal on a credit card?
• No! It was store I like to shop at.

Calling me through a recorded message.

• Uninvited.
• Unwanted.

“Hello, this is Store X…”

• It mentioned I made a purchase in August!
• What if James didn’t know about it?
• They sort of betrayed me with the call.

Is irritating customers the best use of their marketing dollars?

• Would love to know the stats on the results.
• Did sales surge - or complaints soar?
• How do I get my name off the list if they plan to keep calling?

Ironically, if the nice lady who helped me pick out my outfits called, I would have been glad to talk to her.

• Telling me of a new outfit in my size and style that would look great on me.
• It would be cool if she had it on hold since there was only in one my size.
• (Oh wait, that’s Nordstrom’s approach.)

Bottom line…

• The personal touch would have been welcomed.
• The recorded call just made me rant.

Makes me think of chapter leaders…what kind of outreach have you done to your members lately?

Filed under: Getting More Members Involved