Forget the I’s…
I want more U’s!
This just in (again)…
Dear Cynthia,
I found your email/profile/website.
I am great. Really great. I am so great.
Can I have your money?
Hopefully, Your new friend
No, this isn’t an email from those crazy guys in Nigeria giving me millions of dollars - if I only give them access to my bank account.
- And it isn’t an exact quote.
- It’s another promotional email trying to get me to part with money or time.
- (The third one today offering legitimate stuff.)
The problem is the pitch is all about them - not about ME.
Think about it…
Would you buy this house?
- I moved here three years ago.
- I painted the walls these fantastic colors.
- I picked out this tile from 200 samples.
- I love waking up in this room with the sun in my eyes.
- This is my favorite house.
(I am really wonderful.) Do you want to buy my house?
- Probably not.
- The house isn’t relevant to you.
If promoters want my time or money they need to shift gears.
- They need to show me they know me.
- The pitch needs to be all about me.
- Plus right now they don’t sound very fun.
(What do you think? Am I off base or just on a Friday rant?)
Makes me think of chapter leaders…when make your membership pitch is it all about your chapter or the potential new member?
Filed under: Getting More Members Involved, Recruiting New Members
