Ten days ago, I wrote about planning to pick up the pace of my PR outreach. Last week, seemingly out of the blue, I was invited to attend some media training. Although we had a friend in common, I had never met the person extending the invitation.
(Strange coincidence or a result of my sharing? I’m not sure.)
Either way, this morning, I participated in one of the most fascinating media training programs I’ve ever attended presented by Shawne Duperon of ShawneTV.
Shawne, who has worked as a reporter and more, turned the tables on the people in the room – and gave us a peek into the life of a TV reporter. (She’s interviewing a participant in the photo.)
In less than three hours, Shawne transformed our view of the media from being simply a marketing outlet to be used – to reporters being people with whom we should build long-term relationships.
Shawne helped us to identify the masks we pick up when the nerves hit – and helped us to see what a difference it makes in an interview when we are authentic. Shawne also spelled out step-by-step what we needed to do to get interviewed.
I could go on and on about what I learned today – and will share my success stories as they occur. I’m also excited to see the additional momentum that results as I share my progress on my PR goal.
As chapter leaders you often have some very specific goals in mind. You may mention them in passing to your leadership team or chapter members.
How often do you go into detail about specifically what kind of help you can use – and let your members help you?
Imagine the time you could save if your members didn’t have to try to read your mind!
Have ever found your workload easing just by letting others know what you were working on?